Insights

Blog

ChatGPT advertising insights, strategy, and news for New Zealand's most ambitious brands.

AI Trends

AI Search Is Replacing Google. Here's What NZ Businesses Need to Do.

15.9% of ChatGPT visitors convert vs 1.76% from organic search. AI search isn't coming — it's here. Here's how to position your business.

24/07/2026 8 min read
GEO Strategy

What Is Generative Engine Optimization (GEO)? The NZ Business Guide

Only 10% of what ChatGPT cites appears in Google's top 10. GEO is how you get your business recommended by AI — here's the playbook.

24/07/2026 10 min read
Platform Comparison

ChatGPT Ads vs Google Ads: Which Platform Wins for NZ Businesses?

Context hints vs keywords. Conversational intent vs search queries. We break down which platform delivers better ROI for high-value NZ services.

24/07/2026 9 min read
Pricing

How Much Do ChatGPT Ads Cost in New Zealand? 2026 Pricing Guide

$3–5 USD CPC, $25 minimum daily spend, self-serve since May 2026. Everything you need to know about ChatGPT ad costs in NZ.

24/07/2026 7 min read